SEO is such an important part of marketing any website. It can also be a full-time job keeping up with all the latest tips and techniques, not to mention finding the time to implement them correctly. One important SEO tip you can consider implementing to get your efforts started is making sure you have good title tags which look like this is the website code:

This is the text that will appear in the top of the browser and in search engines that tell site visitors what your particular webpage is about. Here are a couple of tips for ensuring you have title tags that will give you the best search engine rankings:

• Always limit the title tag to no more than 70 characters. You want to give each webpage a good description and to allow both search engines and site visitors information about what the page contains but including more than 70 characters can make the site look like a spam site.
• It is always important to include a keyword keyphrase in the title tag, however, you should not use any word more than twice. Again, you do not want your website to appear as a spam site to search engines. They don't look highly on that and your rankings will definitely reflect that!
• Make sure to include specific key phrases that will bring in your target audience. For example if you provide a carpet cleaning service in Woodbridge, VA you may want to consider using a keyphrase such as: "carpet cleaning woodbridge va."
• The title tag should reflect the page content. Search engines know when you are using title tags that describe a topic other than what you have written about on the webpage.
• We have seen many people who have carefully taken the time to follow the above tips but have failed to implement the technique properly because they have applied the same title tag to each webpage. This brings us to our last point. Each individual webpage should have its own title tag to describe the content of that particular page.

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  Always remember when implementing any SEO techniques, you should always put the web visitor first and search engines second. If you put search engines first you may bring a lot of visitors to your site but web visitors are easily turned off. If they feel the website was created for search engines they will move on. Site visitors want content that relates to them and is easy to read.

   

  Want to know where your website ranks in search engines? Contact us today for a free SEO report.

   

  Mon, 28 Jun 2010 15:25:48 -0700 /bloggies/8-seo-tip-a-starting-point.html http://www.roiessentials.com/bloggies/8-seo-tip-a-starting-point/feed.html?type=rss2 /bloggies/7-considering-a-redesign-of-your-website.html /bloggies/7-considering-a-redesign-of-your-website.html#comment Administrator If you're considering redesigning your website but you're not sure where to start, we can help! A redesign can be overwhelming. What will the website look like, what content do you want to have on the new website, what will the layout lo

  If you're considering redesigning your website but you're not sure where to start, we can help! A redesign can be overwhelming. What will the website look like, what content do you want to have on the new website, what will the layout look like, how will visitors navigate through the website? There are a lot of questions to consider.  It's good to know when you redesign your website you have a few options:

  1. A complete redesign
     A complete redesign means just that. The look of your entire website will completely change. As scary as this sounds this can do great things for business. It can show customers your business is growing, it can take an out-of-date website and give it a modern look and will help apply consistency across your marketing materials. This is the most popular way to do a redesign.
  3. Redesign in phases
     Redesigning your website in phases can be a good process if you want to manage the change in pieces. For example, you would like to redesign your homepage to slowly introduce the look of a new website and do some testing. This option can also be very complex as it can take a lot of time and parts of your website may not look consistent with newer parts.
  5. No redesign, focus on testing and features of website
     For some websites no redesign may be needed at all. There may be an issue with the checkout process that customers keep getting stuck at, some visitors may be requesting new features. By listening to your customers and reviewing your site statistics you can determine what your visitors are looking for and this may not require a redesign at all.
  6. Mon, 21 Jun 2010 00:00:00 -0700 /bloggies/7-considering-a-redesign-of-your-website.html http://www.roiessentials.com/bloggies/7-considering-a-redesign-of-your-website/feed.html?type=rss2 /bloggies/5-roiessentials-launches-rentmycasitacom.html /bloggies/5-roiessentials-launches-rentmycasitacom.html#comment Administrator ROIessentials.com worked closely with this casita owner to create her new website:

     ROIessentials.com worked closely with this casita owner to create her new website: www.RentMyCasita.com that would allow visitors to request a booking at her lovely casita in Green Valley, Arizona.

      

     This project included: a new design, and a content management system including a reservation system, photo gallery and testimonials submission and display.

      

     Take a look at www.RentMyCasita.com to see this beautiful property that is located near some amazing Arizona attractions!

     Thu, 17 Jun 2010 00:00:00 -0700 /bloggies/5-roiessentials-launches-rentmycasitacom.html http://www.roiessentials.com/bloggies/5-roiessentials-launches-rentmycasitacom/feed.html?type=rss2 /bloggies/4-quality-website-content.html /bloggies/4-quality-website-content.html#comment Administrator We all want our website to rank high in the popular search engines. One of the greatest techniques that you can do to improve your search engine ranking while at the same time keeping visitors on your website, is to regularly add new con

     We all want our website to rank high in the popular search engines. One of the greatest techniques that you can do to improve your search engine ranking while at the same time keeping visitors on your website, is to regularly add new content to your website.  Your site visitors will love to read about what you do and the products or services you offer. New content will also give your site visitors a reason to return to your website.

      

     Search engines love websites that regularly have new content posted to their site. Search engines view sites with new content as important sites and search engines want to rank important sites highly. So how often should you add new content? This will really depend on the type of website you offer. If your website is a blog that is all about content you will want to write new content every one to two days. If you offer a service or product you may want to add new content once a week.

      

     We are always asked what to write about. Again, this will depend on the type of service or product you offer. Before you convert site visitors to customers they want to know you are an expert in the field. They want to be educated. Consider writing articles about the benefits of your service product, or perhaps the many ways your product can be used. The content doesn't need to be an advertisement. People like to read educational material too and this can lead to a sale.

      

     So what are you waiting for? Get out there and write some fresh content for your site!

     Tue, 15 Jun 2010 00:00:00 -0700 /bloggies/4-quality-website-content.html http://www.roiessentials.com/bloggies/4-quality-website-content/feed.html?type=rss2 /bloggies/3-the-importance-of-search-engine-optimization.html /bloggies/3-the-importance-of-search-engine-optimization.html#comment Administrator So you have built a beautiful website and now you are waiting for the customers to find you. When no one visits your website you start to wonder what is wrong. After all, your website has a great looking design and it is so easy to use.

     So you have built a beautiful website and now you are waiting for the customers to find you. When no one visits your website you start to wonder what is wrong. After all, your website has a great looking design and it is so easy to use.

      

     A solid marketing plan including search engine optimization (SEO) is one of the biggest factors that can be the difference between a successful and an unsuccessful website. After putting up a great website how are people supposed to know it exists? How will they find the website if they don't see it anywhere? SEO can be the difference will have your website appear on the first page of major search engines within a few months. It will also work on having other websites link to your website so more people will find your site. Ongoing SEO is important so your website will continually have new traffic and search engines like to see websites that are continually worked on. Websites that continue to have more websites link to them and more content continually added are more popular in the minds of search engines and they will reward you for your hard efforts!

      

     ROiessentials.com offers a free review of your website to inform you of where you website stands in search engines and compares you to your competition. For a free review please contact us today.

     Sun, 13 Jun 2010 08:00:00 -0700 /bloggies/3-the-importance-of-search-engine-optimization.html http://www.roiessentials.com/bloggies/3-the-importance-of-search-engine-optimization/feed.html?type=rss2