E-Commerce Website Design and Development – How Will You Stand Out From the Rest?

The design, layout and user-friendliness of a website can make or break the bank. A well designed and functional e-commerce website will allow customers to make easy purchases with little effort. And happy customers will keep coming back to purchase time and time again.

As a powerful marketing tool, it is important to ensure the ease of navigation when building your e-commerce website. Considering the following tips while designing your e-commerce website can help move you ahead of the competition and convert website visitors to buyers.

Website Design

On average, you have approximately 5-10 seconds to capture a visitor’s attention. If a visitor can’t find what they are looking for within that timeframe they will be hitting the back button and moving on to your competitor’s website. A good e-commerce website will have a great navigation system, well written content, and nice graphics. This can easily give you the edge over your competitor.

Here are a few other things to consider when building an e-commerce website:

• What is the first thing you would like a site visitor to do when they reach your website? Is there a specific button you would like them to click or a form for them to enter their email address? Is this obvious to the user?
• Testimonials. New visitors want to see that others have purchased from you and have been happy. This helps put them at ease and helps build trust.
• Do the customers have options? Can they place an order online, over the phone or in person?

Merchant Account

It is important to consider a merchant account they will charge reasonable fees while at the same time working hard behind the scenes. Having a merchant account will allow you to accept credit cards online. Not all merchants will accept all credit cards so be careful when you are selecting the right merchant for you.

Hosting & Accepting Secure Payments

Every website requires a hosting account to store their website files online. Not all hosts are created equal. It is important to consider the amount of space and bandwidth your website will require before selecting a hosting company. Nothing is worse than to spend time and money driving visitors to your website to find that your hosting account cannot support the traffic.

When paying online, customers want to ensure their credit card information is safe. Ensure payments are secure by purchasing a SSL certificate. Ask your web design for more information on protecting your customers.

Overall, it is important to ensure you build a website both on the frontend and behind the scenes that will make the buying process as easy as possible for the site visitor. The easier the process the more sales you will make and the less customers that will be buying from the competitor.

Read more about our e-commerce website design in Woodbridge VA.